The Strategic Management Course covers various perspectives on strategy, mostly based on a customer centric view. International students will gain insights on how leading German brands see their strategic future and compare this with respective brands and companies in their home markets.
In the Innovation Management Module, the students will jointly apply approaches like Blue Ocean Strategy, Design Thinking and Jobs-to-be-done with their German student counterparts. Eventually, we will include industry partners with ‚real‘ tasks to be solved.
Content Strategy II / Social Media will deliver a strategic framework on content, being applied on top brands in various channels like Instagram, Tiktok, Facebook as well as on personal brands on LinkedIn.