The Strategic Management Course covers various perspectives on strategy, mostly based on a customer centric view. Master students gain insights on how leading German corporations see their strategic future and compare this internationally.
In the Innovation Management Module, the students will jointly apply approaches like Blue Ocean Strategy, Design Thinking and Jobs-to-be-done. Finally master students apply their knowledge together with industry partners with »real« tasks.
The Social Media Course delivers a strategic framework on content, being applied on top brands in various channels like Instagram, Tiktok, Facebook as well as on personal brands on LinkedIn.